The next big thing that is coming to the Ecommerce world are Accelerated Mobile Pages, or in short: AMP. The Accelerated Mobile Pages (AMP) Project is and open-source initiative that enables you to show blazing fast mobile pages to visitors. It will show web pages instantly and create a great user experience. Recently, Google has brought AMP to the global main search results, and it is believed it favors sites with AMP in the rankings as well.
Accelerated Mobile Pages (AMP) for Magento
Integrating AMP on your Magento store will help you increase user experience for mobile visitors, increase your revenue and most importantly it’s great for your SEO. While Google has not made any official statement saying it is a ranking factor, many believe it does already play a small part in one of the 200 metrics Google uses to rank your store. It’s expected that the importance of this metric will increase in the near future, just like they did with mobile optimized pages. And it does make sense, as Google is all about making the search results as user-friendly as possible, and instantly loading mobile pages are surely a great experience. AMP optimized Magento stores are displayed in Google with the AMP Iconin the search results.
A quick introduction to AMP
As you can see in the video AMP is a blazing fast way to deliver static content. Before you could only optimize your store by getting optimized Magento hosting and a CDN. This new technique changes everything. Now you might think: hey, my Magento store has a lot of features that don’t work on a static page! And you are correct. This does however not mean that it is not possible to integrate AMP into your Magento store. You see, product pages and category pages and even your homepage all qualify as static content. The only pages that can’t be optimized are the cart, checkout, login and signup pages. This is not a problem as they would not appear in the search results anyway. The concept is visualized with the picture below.
Here are some quick statistics that should make the heart of every store owner beat faster:
- AMP pages are 4x faster, use 10x less data compared to non-AMP pages
- On average AMP pages load in less than one second
- 90 percent of AMP publishers experience higher CTRs
I think you’re probably convinced that it is necessary to integrate this technique into your Magento store, so let’s get started, shall we?
Magento Accelerated Mobile Pages (AMP) Extension
The extension is free for all and open-source. You can download it via our GitHub with the button below. We highly encourage any other extension developers to this technique for their own commercial AMP Magento extensions as well, just make sure to credit us. To download the extension click the download button below and hit the ‘clone or download’ button on GitHub.
The extension is compatible with all Magento 1.x Community & Enterprise storesInstalling this extension is easy and quick. It’s however advised to let a Magento developer install this extension for you if it doesn’t work straight out of the box for you. They will need to read up on the starting principles of the AMP Project so they understand what’s actually going on with this extension. It should not be that hard to figure out as everything is documented very in depth. If you do however still have questions, don’t hesitate to ask us and use the contact form on this website and we’ll try to help you as much as possible.
If you believe that something is missing from this page that should absolutely be included to help other store owners to get started with AMP for Magento, please send us a message or leave a comment below and we’ll list it here. Let’s make this place the go-to page for Magento store owners who are new to Accelerated Mobile Pages.