How to Increase Ecommerce Sales this Holiday Season


The most busy season in the Ecommerce world is coming: the winter holidays. Statistics show that during the winter holidays customer order more products online than any other period of the year. To get some of this holiday business to your Ecommerce site it is important to anticipate this time period. We’ve picked out 3 suggestions for you to implement on your online store to increase your sales.

Give your online store a holiday makeover

The beauty of Ecommerce is that you can easily adapt your store to the different holiday seasons. A very prominent and obvious part that can be changed is your logo. Adding a small Santa hat to the top of your logo is very easy and can really enhance the Christmas spirit you are after. You can also give your social media profiles like Facebook and Twitter a makeover by adding a winter/Christmas look to their cover photo’s.

If you really want to take it a step further you can edit category layouts, add to cart buttons or the checkout process. Don’t forget to change the holiday spirited decorations back to your default logo’s and layouts after the season is over.

List a special holiday items section

A major sale increaser is to add a widget or section on your homepage or sidebar with a few holiday specials. Pick a few best selling items that appeal to a lot of customers and give them a slight discount for the holiday. Place the widget in the sidebar of your online store to get maximum exposure.

You can then proceed to promote these discounted items on your Social Media profiles like Facebook, Twitter, Pinterest and Google+. You can also write a blog post about these items to make sure that anyone who is searching for Christmas presents has a shot at landing on your page.

Send a holiday items email

A great way to get more sales from your newsletter subscribers this holiday season is to send them a promotion email with the discounted holiday items as a subject. Emails like: “10 items to make this holiday season unforgettable” are always much appreciated by customers who are looking for new gift ideas.

You can send 1 mail with all the products, or split them up and send them in multiple emails for a maximum exposure. When you choose the latter option, be sure to find a good balance between being helpful/informative and annoying. If you are sending a newsletter each day you might annoy some of your subscriber which will result in them unsubscribing from your list.

Bonus: include a personalized Christmas card with the order

This suggestion might not be possible to realize for the bigger online stores which get hundreds of orders each day, but it is surely possible for the average Ecommerce entrepreneur who gets a few orders daily. The idea is to wish your customer a merry Christmas and a happy new year with a personally written Christmas card.

While this might not result in a direct increase in sales up front and looks like a lot of work, in the end, it is definitely worth it. You will surprise your customer with a personal message, which almost nobody else does. This will make sure that they remember your store, brand and will leave them as a satisfied customer. They will share this with their friends, or make a post about it on Facebook or Instagram which will increase your traffic and sales.

We hope that these ideas have given you some insight into what you can do to increase your sales this holiday season. If you have some great suggestions of your own, make sure to post them in the comments below to help out your fellow Ecommerce entrepreneurs!


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