Out of all Ecommerce platforms, Magento is one that definitely misses some crucial SEO features by default. Although the newly released Magento 2 has much better SEO features, there are still some things left out. In this guide we will show you some must-have Magento 2 SEO Extensions to improve the rankings of your store and to increase your revenue.
Magento 2 SEO
Below you will find a list of Magento 2 SEO extensions & guides that will greatly help you to optimize your online Magento 2 store to the max. We advise you to take a serious look at each extension/guide, as every one of them is a chance to stand out from your competition by adding SEO features they do not have. By reading this guide you are now in the top tier of entrepreneurs who is looking to go beyond the standard SEO features Magento 2 has to offer (which 99% of all M2 store owners don’t do) so use this to your advantage.
Adding Rich Snippets to your Magento 2 store has SEO benefits as well as conversion benefits. The most obvious conversion benefit is of course the enhanced Google listing. Bright review stars, a stock display and the product price next to your Google listing will certainly make it stand out amongst the other dull, text-only, listings. Now for the SEO part. Because you are sending more details to Google about your store such as reviews, price and stock info, your store can be displayed more properly to the right customer segments. Google knows for example that products in the search results that are in stock should get a higher listing than listings that are out of stock. This is because Google wants to make it’s user experience the best, and no customer likes to be sent to a store that doesn’t have the product in stock, right? This doesn’t only work with stock but also tens of other factors that you are sending to Google through the Magento 2 rich snippets extension.
Adding layered navigation to your Magento 2 store is incredibly important for your SEO. The search engine friendly url’s, attribute multi select, and AJAX filtering improves the customer experience of your online store, and it also gives you a benefit in the search engines. It’s an extension that is installed on almost all Mage2 stores, and if you don’t have it yet you’re definitely missing out on some improvements. It also enables search by attribute and advanced filtering options like brands (with brand landing pages). Responsive and great support by the developers. Stand out from the rest of your competition and check this extension out.
While it isn’t an extension persay, we still wanted to include a magento taylored hosting on this list. Reason being is that site speed greatly improves the SEO of your Magento store. Research has shown that each second increase in page loading speed, increases the chance of making a sale by 10%. To us, this is amazing. Just by upgrading your hosting package you can also increase your store’s revenue. Luckily for you we have researched a couple of hosting companies and we have made a list with the best Magento hosting providers available. You can use this to make your decision of upgrading the server of your site.
This extension generates XML Sitemaps that shows Google how your site is built and it helps you get your links indexed faster in the search engines. It also creates a better understanding of your store as a whole which is great for your SEO. You’ll start the benefits of this extension immidiately upon installation. Highly recommended and a must have for every M2 shop.
Infinte scrolling is a great feature that customers love. The problem however is that most online stores do a very bad job at the SEO part of it, which will cause a lot of frustration for store owners. This extension does it right can creates a SEO friendly unlimited AJAX scrolling option so customers can browse endlessly through your products without having to switch to new pages after a certain amount of products.